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MBA Students 'All In' during Simulation Week

If you’ve been on the Midland campus this week, you might have noticed groups of students huddled together, intensely debating the mechanics of operating a thriving business. They’re not playing Pokémon Go, and they don’t have time for political conventions or much of anything else. For these 165 students who are nearly finished earning a master’s degree in business administration, it’s Simulation Week, and they are all in.

During Simulation Week, students are placed in fictional companies and pitted against each other in a competitive exercise to test their knowledge. They come from all over the state and across the country to apply what they’ve learned in real-world scenarios. As part of the process, teams of 16 or 17 students create a company from the ground up, then make all the decisions required to develop and sell a product. A sophisticated computer program translates each decision into a constantly changing landscape in which all the teams must operate.

For six days, these students get many challenges, little sleep and countless opportunities to prove their mettle. Past students have consistently told us the Simulation is a defining moment in their education. And employers have said it gives Northwood students a head start over those from other schools.

This is the first year the beautiful new Richard DeVos Graduate School of Management building, which opened in May, has been part of Simulation Week. We are delighted that this sparkling jewel can now add to the experience of our MBA candidates.

Congratulations students for surviving your capstone simulation and thank you for making us proud to have individuals of your caliber and intellect as part of the Northwood experience.

Enjoy your weekend!


Keith A. Pretty, J.D. President and CEO Northwood University 4000 Whiting Drive Midland, MI 48640 989.837.4203

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