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Northwood Difference Gives Students an Edge in Competition

Four Northwood University students made us exceptionally proud this week when they took home the Western Michigan Association for Corporate Growth (ACG) Cup for undergraduate students. The prestigious ACG Cup is a nationwide case study competition where students present a case to judges who act as the board of directors of a fictitious company. Seniors Blake Allen, Macomb, MI; Nick Kaufmann, Hemlock, MI, Jake Roese, Midland, MI and junior Genadi Slavov, Clarkston, MI competed in this fast-paced program that pitted their skills and acumen against that of six other Michigan-based teams.

Their charge was to assess their “company” to determine its valuation, build a merger model and make recommendations related to its sale. Over two weeks, the team spent more than 180 hours outside the classroom in preparation, relying on alumni expertise including that of advisor and former ACG Cup winner Alex Drost.

Our students said they felt especially prepared for the competition because of their rigorous academic program of study. Their coursework, with its focus on experiential learning with instructors with real-life experience, made the “Northwood difference.”

Congratulations to Blake, Nick, Jake and Genadi for demonstrating that education is not something one person does to another, but rather something many people do together. Your outstanding performance at the ACG Cup, with the support of our faculty and alumni, is a wonderful example. Great work.

Have a good Easter and a nice weekend!


Keith A. Pretty, J.D. President and CEO Northwood University 4000 Whiting Drive Midland, MI 48640 989.837.4203

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