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When Business Intersects with the Arts

In a unique merging of business and the arts, Northwood University was proud to sponsor a team of filmmakers, including three 2014 graduates, on a movie-making adventure to showcase their talent. Their event, the 2015 Four Points Film Challenge, is described as a “wild and sleepless weekend” in which teams write, cast, shoot, and edit a movie in just 48 hours. On Friday night of the Challenge, teams draw a film genre from a hat. They are then given a character, prop and line to include in their films. On Sunday night of the Challenge, in a mad dash to the drop-off event, the film is turned in - and teams celebrate. The film is then screened at a local theater in front of an audience of filmmakers, and friends and families of the teams.

“The Scorpion Tail,” the Northwood-supported film, won Best Musical Score of the 200 films submitted. The award had special meaning for the Midland group because most submissions globally were produced by professional teams and talent. It was a first attempt by this independent cast and crew, and we are especially proud of Northwood graduates Sterling Adgate, Megan Goucher and Ashton Grobbel.

Northwood’s role was small in comparison to the creativity, talent and hours the team lent to the project, yet we were pleased to be involved. One of the sometimes-overlooked aspects of our Northwood values is appreciation of the arts and humanities as a primary source of human enrichment in the lives of productive human beings. With projects like the Four Points Film Challenge, it is easy to see how business and the arts can intersect to add depth and breadth to our lives.

Congratulations to our Northwood graduates and to the entire team for a fantastic effort and a terrific film. Thank you for including us on the journey.

Have a great weekend!


Keith A. Pretty, J.D. President and CEO Northwood University 4000 Whiting Drive Midland, MI 48640 989.837.4203

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