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Creativity and Connections

Apple co-founder Steve Jobs once said, “Creativity is just connecting things.” One of our priorities at Northwood University is to nurture our students to become inspired thinkers with the creativity and talent to prosper in a complex world. If we follow Jobs’ logic, when we connect for success – as our theme for this academic year reminds us – we make a pathway for innovation to thrive. The concept of creativity and connecting brings to mind our recent collaboration with EFG Companies. EFG is a world-class financial services administrator for consumer and vehicle protection programs and the innovator behind the award-winning Hyundai Assurance Program. We recently announced a partnership with EFG to host thought leadership forums, develop continuing education programs, conduct joint industry research and cross-publish content. We believe this collaboration will drive innovation and create visionary thinkers who will lead the auto industry into the future.

Another recent example is Franchising Management Discovery Day, a program hosted Sept. 19 and 20 at the Midland, Michigan campus to connect industry leaders with students in our Franchising Management program. In its second year at Northwood, the Franchising Management program is gaining momentum and we are pleased to be able to offer it as a degree option. Discovery Day served as a forum to show-off our program to entrepreneurs with franchised businesses. Our hope is that these linkages with entrepreneurs will lead to long-term relationships for our students.

Both of these programs enrich our learning environment and offer exceptional relationship building opportunities for our students. If Steve Jobs was correct and creativity is about making connections, Northwood University is well on its way to another outstanding year preparing our students for an exciting future.

Have a great weekend.


Keith A. Pretty, J.D. President and CEO Northwood University 4000 Whiting Drive Midland, MI 48640 989.837.4203

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