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Lead or Get Out of the Way

In our fall Omniquest selection On the Edge, Alison Levine reminds us we live and work in a world filled with VUCA environments—Volatility, Uncertainty, Complexity, and Ambiguity. “Sound military practice,” writes Levine, “is based on the idea that a VUCA environment will sometimes require improvisation well outside the rules.” In other words, lead or get out of the way. As we grow Northwood University, we do so in a world filled with change, one in which a growing number of learners are demanding ever-greater options and flexibility in fulfilling their educational goals. Whether we are launching new degree programs, refining existing ones, or enhancing processes which serve our students from recruitment through graduation and services to our alumni, it’s important we remain focused on our end goals—even when that means working outside the bounds of what others consider to be “normal.”

A famous Chinese proverb proclaims, “The person who says it cannot be done should not interrupt the person doing it.” And so it is with Northwood University. While others discuss and debate the road to the future, we are educating the future leaders of our global, free-enterprise society.

Have a great weekend.


Keith A. Pretty, J.D. President and CEO Northwood University 4000 Whiting Drive Midland, MI 48640 989.837.4203

A More Perfect Union

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