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DECA Partnership Highlights Strategic Focus

An active Distributive Education Clubs of America (DECA) member since 1984, Northwood University entered into a more formal partnership with the organization earlier this year. DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. In addition to serving on DECA's National Advisory Board and advertising in their publications and social media, our partnership enables us to serve as an exhibitor at key events, including the International Career Development Conference—all of which bring the Northwood University brand to tens-of-thousands of potential students, and high school teachers and counselors. This past May, for example, over 16,000 high school students, advisors, and business leaders from the U.S. and abroad gathered in Atlanta, Georgia for the 2014 DECA International Career Development Conference. While there, our Admissions staff successfully engaged prospective students about everything from our specialty business degrees to the admissions process and requirements. And as an added sign of our exposure, all 16,000-plus attendees' lanyards bore the Northwood logo. Similar efforts have been made at state and regional DECA conferences for many years.

As I was passing through the Atlanta airport wearing a Northwood logo shirt on my way to our commencement ceremonies in Florida, I actually had students from a variety of different states come up to me to thank our University for our sponsorship of the conference from which they were heading home. DECA, like Northwood, teaches values and life lessons learned in business that these students will carry with them throughout their careers and lives.

Efforts like these are significant for a variety of reasons, not the least of which is our priority focus on business-minded students at an earlier age.

Have a great weekend.


Keith A. Pretty, J.D. President and CEO Northwood University 4000 Whiting Drive Midland, MI 48640 989.837.4203

Revolutionary Minds

Developing Future Leaders Early On