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Leading from a Position of Strength

If business history and experience teach us anything it is this: successful organizations lead from a position of strength.

As announced during yesterday’s Quarterly System-Wide Update Meeting, it is with this wisdom in mind that Northwood University’s Board of Trustees made the decision to restructure our Texas educational offerings, including ceasing the residential operation of Northwood University-Texas effective the end of the current academic year, June 30, 2014.

Decisions like this are never easy, especially in today’s higher education market. With more students between the ages of 25 and 50 than 18 and 24 entering college, institutions of higher learning must be prepared to meet the demands of a new and different constituency, one that demands more robust and flexible learning options and a return on investment. Unlike prior generations, today’s students require the ability to pursue their degree through a multitude of learning styles while balancing full-time work, families, and other responsibilities.

So in order to stay ahead of the hyper-competitive higher education market, Northwood University is acting now to achieve the right mix of traditional and non-traditional learning models.  This restructuring plan ensures our ongoing relevance, vitality, and financial strengths, and the ability to provide our students with a world-class business education.

While this plan makes good business sense, we understand its personal impact.  We are committed to minimizing the adverse effects on our Texas students and colleagues, and maintaining their ability to achieve their educational and professional goals.

All of this will take time, patience, and understanding on everyone’s part. Throughout Northwood University’s 55-year history, our students and colleagues have achieved a number of important milestones.  But as we all know, many of them did not come without a lot of hard work and sacrifice. Today is no different. By working together to ensure the best possible outcome for our students, we can and will succeed.

Thank you for all you have done, and continue to do, in support of Northwood University.


Keith A. Pretty, J.D. President and CEO Northwood University 4000 Whiting Drive Midland, MI 48640 989.837.4203

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