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Winter Olympics Remind Us of NU's Unique Value Proposition

As the 2014 Winter Olympics come to an end this Sunday, February 23, we are left with a profound example of what makes Northwood University unique. Like the Olympics, Northwood University’s mission is to build a better world around a unique philosophy which inspires and directs what we do in light of who we are.

Known as “Olympism,” the Olympic “philosophy of life…seeks to create a way of life based on the joy found in effort, the educational value of good example and respect for universal fundamental ethical principles.” To this end, the Olympics are dedicated to six Global Activities through competitive sports, both traditional and new:

  • Sport for All
  • Development through Sport
  • Women and Sport
  • Education through Sport
  • Peace through Sport
  • Sport and Environment

Similarly, Northwood University brings students together from around the world to achieve a business education built around an unwavering belief in the value of free and competitive people at work in free and competitive markets.

Today, in and around campuses throughout North America, Europe, and Asia, Northwood students from 80 different countries study, work, and push one another to be the best in a variety business programs—everything from traditional offerings like Accounting, Finance, and International Business to specialty degrees such as Sustainability Management, Franchising Management, and Operations & Supply Chain Management.

Through unique initiatives such as Excel, Peace Through Business, Outstanding Business Leaders, and Distinguished Women,  Northwood fosters the kind of cooperation and exchange which are at the core of the Olympic mission.

Finally, like Olympic athletes, Northwood alumni are prepared to discover new and unforeseen paths to success in industry and life. As the example of Northwood alumnus Jon Montgomery proves (BBA ’01 TX), a Northwood University education can be put to work anywhere one might imagine. Since ascending from the ranks of recreational athlete in March of 2002 to Gold Medal Winner in the 2010 Vancouver Winter Olympics Skeleton competition, Jon Montgomery has gone on to serve as: host of Amazing Race Canada; a motivational speaker; a champion for Ducks Unlimited Canada; a member of the Canadian Olympic Committee; and a commentator for the 2014 Sochi Winter Games.

So the next time you introduce someone to what makes Northwood University unique, you might start by using the Olympics as an illustration.

Have a great weekend!


Keith A. Pretty, J.D. President and CEO Northwood University 4000 Whiting Drive Midland, MI 48640 989.837.4203

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